Group Process
- General committee
- Recruitment
Marketing actions
Can I divide these into two? Whilst actions remote from the customer are important and cannot be ignored, I feel actions closer to the customer deserve more attention. Please add more.
Actions close to the customer (face-to-face, friends, family, acquaintances,contact, sponsors)
- Selling at concerts. 2015 programme – 7 concerts in total for 2015. Lindley Church and Uppermill Civic okay for merchandise
- We need more general beer mats SF will order.
* E-marketing. Mailchimp has 43 social members. Newsletter being thought about. Information about concerts particularly Cornwall and October. A list of links. We could invite guests to write and to edit. Chorister biographies could reappear. Still important to recruit subscribers. Business cards like the Christmas stickers to be ordered SF – they include the prize draw which could run from the stall through to Christmas. Ask choir members to hand them out friends, family, work and leisure contacts. (This may overtake the need for members to be ticket sellers).
* Stalls -Summer Holmfirth stall – Holmfirth Square – A street activity license can vary between £35 – £120 per day. Email from licensing – ‘Please find attached the application form you require. A street activity is booked on a first come first serve basis, therefore if you know in advance the dates you require we can provisionally book you in and once the completed application form including payment has been received we can issue you a license. The most suitable area for this in Holmfirth is on the corner by the Butchers. Do you have any dates in mind?’ (Promotion team to discuss dates nearer the time ? summer and Craft market in Sept). DW to enquire about time needed in advance before booking and the possibility of a table. ‘I am really sorry but I do not specifically remember what the stall was in relation to. It sounds like you may need a street activity/street collection license. We require 10 working days in order to process this application but we will need to provisionally book the dates you plan to have the stall in the diary to ensure you will be the only stall there. You will need to provide your own stall.’
(2) Actions remote from the customer
- PR/media – SF to continue with Holme Valley Review and Examiner. EC the rest of the list of Parish Magazines, What’s On mags etc. The free websites/index still available. JM/SF will manage them.
- website
* Flyers and posters. Was there a plan so everywhere was covered? Could we produce lists of places which would go together and then ask for volunteers and give them the list? (DW discussed with BH who will work together on a joint plan – still planning)
* We now have a Facebook page. It is the digital equivalent of a poster/flyer. What to go on it?
* Video – Kirklees – TV now available ? spreading the word
Friends
Marketing materials
Logo/brand
invite us
book us
join friends
brochure
banners
Future marketing projects
- University partnership – results awaited – ‘We have been given the date of 21st April by our tutors for the presentation between 10:00 and 12:00, we will give you a more specific time nearer the date.’
- Whilst we cannot guess at the outcome of the student project, I suggest we flag up now the need to review the role of the group, its achievements to date and the plan for the future. I suggest a seminar, maybe a half day, coordinated by Vincent (lecturer in marketing and private consultant) and attended by members of the promotion group, possibly our students and the new leaders of the choir following the AGM. DW to get Vince’s fees organised around £200, but SF thinks the choir might pay (DW still has moneys from previous books). End of May early June. DW and others to meet Vincent and plan.
AOB
SF to keep the choir up to date about the email initiatives and the university involvement.
Choir mailchimp is available for Chairman’s musings should he wish.
Easy funding – SF put on website
Get serious about sponsorship – SF to talk to committee
Semi formalising the afterglow – let as many people as we can know that there will be a sing in a certain pub after a certain concert. ? more organised repertoire who knows
Loose ends
audioblog
talks to organisations – in addition to MiGJ not discussed
Radio Leeds and TV
Tideswell
Do we need to explore networking events and opportunities?
date time next meet
