Group Process
- General committee – nil
- Recruitment – nil
Selling
- Penistone Paramount – we can have a stall, tickets £8.
- Christ Church – what are group members doing. Stewarding, students handing out questionnaires, supervising/collecting email subscription information, introduce the students to the choir and the audience?
- Low Moor as normal.
Friends
one new friend.
Marketing materials
Logo/brand – nothing to add
invite us – nothing to add
book us – nothing to add
join friends – nothing to add
brochure – nothing to add
banners – nothing to add
email attachment for Christmas concerts, flyers and posters not done because Christ Church was sold out.
Marketing projects (nothing to add)
- Holmfirth stall – Holmfirth Square – A street activity license can vary between £35 – £120 per day. Email from licensing – ‘Please find attached the application form you require. A street activity is booked on a first come first serve basis, therefore if you know in advance the dates you require we can provisionally book you in and once the completed application form including payment has been received we can issue you a license. The most suitable area for this in Holmfirth is on the corner by the Butchers. Do you have any dates in mind?’ (Promotion team to discuss dates nearer the time ? summer and Craft market in Sept).
- Huddersfield Town centre – BJ to check it out.
- Flyers and posters. Was there a plan so everywhere was covered? Could we produce lists of places which would go together and then ask for volunteers and give them the list? (DW discussed with BH who will work together on a joint plan – still planning).
Future marketing projects
* University partnership – (1) Research students – attended Christ Church and after Christmas they will come to a rehearsal. We will be in regular contact up to the project finishing around April.
(2) Facebook/website development – still developing.
* Email marketing – Paul Lawton won the prize draw.
JM/SF have met to iron out Facebook, website, mail chimp and the choir email subscription list interrelate and what information goes on what? For example the weekly choir update is working. Regular newsletters have been mooted for supporters. Daily/weekly inputs of what to Facebook, Twitter, Utube; SF has agreed to think about guidelines? What are the roles of the website and the mail subscription list? What is to be the tone of the newsletters? DW does not want to write a comic. There may be room for humour, but be wary of in-jokes for an outside audience. We could invite guests to write and to edit. Chorister biographies could reappear. SF has kept the choir up to date about the email initiatives and the university involvement.
Whilst we cannot guess at the outcome of the student project, I suggest we flag up now the need to review the role of the group, its achievements to date and the plan for the future. I suggest a seminar, maybe a half day, coordinated by Vincent (lecturer in marketing and private consultant) and attended by members of the promotion group, possibly our students and the new leaders of the choir following the AGM. DW to get Vince’s fees organised, but SF thinks the choir might pay (DW still has moneys from previous books).
* Videos – Kirklees – TV progress to date (We await outcome)
Kirklees college – keep contact going.
Loose ends – AOB
audioblog not discussed
talks to organisations – in addition to MiGJ not discussed
Radio Leeds not discussed
Tideswell not discussed
Do we need to explore networking events and opportunities?
Date time next meet 30th January Brockholes 10.30am.
